In these times of endless marketing collaborations and immersive experiences, it’s no surprise that fashion has flirted with travel. When you think about it, they have a lot in common: luxury, discerning taste, and those with a penchant for the finer things in life, like luxury mansion rentals, sports cars, superyachts and the jet-set lifestyle.
You might wonder how such collaborations begin. This is often in the marketing and creative teams, be it a whole hotel takeover, or a themed room. Let’s take a delve into some of the top fashion hotels, the inspiration behind them, and what you can expect during a stay.
When you think of leading fashion houses, Bulgari comes to mind. This powerhouse brand has taken its iconic fashion flair and brought The Bulgari Hotel to the chic streets of Avenue George V in Paris. The entire property, including each of its generous 76 rooms, epitomizes Parisian architecture and elegance.
Karl Lagerfield was the fashion pioneer the industry looked up to. His creative print is all over the Fendi Private Suites, located on the third floor of the flagship Palazzo Fendi in Rome, Italy. Expect framed portraits of the man himself, along with marble halls and deep leather couches – needless to say, it’s inspired by his love of great design and haute couture.
In a city where everything is bigger and better, the Armani Hotel at the Burj Khalifa is the perfect pairing. Home to the world’s tallest building, guest rooms occupy the first eight floors, as well as levels 38 and 39, for some of the best views. The vistas are only
eclipsed by top to bottom branding, from Armani toiletries to sugar cubes embossed with the famous logo. This Dubai hotel is surprisingly understated, choosing a sophisticated tone that has come to define Armani’s signature style.
The list of fashion hotels is endless, but other notable mentions include; the refined Dior Suite at the Regis Hotel in New York, the dazzling Palazzo Versace in Australia, and the exceptional Hotel Missoni in Kuwait.
It’s not all runways and paparazzi. Fashion house hotels are very-much about the luxe and indulgence. To that end, you can enjoy first-class spa treatments, designer merchandise and private shopping experiences during your stay. It’s what you came for and what defines them, after all.
For instance, the Versace Hotel on the Gold Coast is home to Australia’s only Water Salon – a pool cabana oasis offering bespoke lounge and wellness packages.
With luxury villa rental vibes, The Bulgari Hotel in London offers guests a private butler and on-hand valet at their disposal. There’s also a Berluti shoe-shine service and depending on your booking, gift-cards to spend at the Bulgari store. The best way to experience Parisian glamour in New York is at The Dior Suite. Here guests are treated to a bulter service and a custom gift bag, private champagne and many other treats.
On a final note, sustainability is the buzzword of our times, and the hotel-fashion industry is taking note. As such, we’re seeing more eco-friendly practices than ever before. The Buglari Resort in Bali, for instance, features a rainwater harvesting system to recycle water into its gardens. The hotel also uses energy-efficient appliances throughout. Meanwhile, the Versace Dubai hotel sources local food to minimise waste, has implemented LED lighting and uses eco-friendly cleaning products.
For more inspiration and a host of luxury villa rentals visit Villazzo.com
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